About Us
Mastercard Strive Malaysia
Fueling Entrepreneurial Success Through Digital Opportunities
Elevate your business with us!
This initiative is a collaborative effort between the Mastercard Center for Inclusive Growth and The Asia Foundation, which aims to digitalize and support the growth of 100,000 micro, small and medium enterprises (MSMEs) in Malaysia, with a particular focus on women-owned and women-led businesses. The program seeks to address various challenges faced by small businesses in the country and empower women entrepreneurs to thrive in the digital economy.
Why Mastercard Strive Malaysia?
Digitalization is a key enabler of revenue growth and job creation for Malaysian MSMEs.
MSMEs in Malaysia are not able to take full advantage of all the public and private support resources because of the confusing, overlapping, and conflicting support environment.
Women-led MSMEs face even greater constraints due to expectations for caregiving, lack of access to financing and technology, and less confidence with digital tools — meanwhile, they are a key driver of the economy.
Strive Malaysia aims to fill in gaps Malaysian women entrepreneurs experience in their digitalization journeys and provide tailored solutions, including access to the right tools, networks and resources to help them grow their businesses online.
Understand
Understand the barriers faced by small businesses, particularly women-owned and led enterprises.
Enable
Enable deep and wide digitalization of Malaysian MSMEs.
Facilitate
Facilitate a supportive ecosystem that will assist micro and small businesses and entrepreneurs to thrive.